Malph x NYFW

Project: Uomo Moderno Present Malph AW16 Fashion Show

Overview: Oversaw team styling segment for Italian brand Malph inspired avant-garde PORN.Y. runway show hosted by Uomo Moderno at the P1 rooftop (Gansevoort Park Avenue) during New York Fashion Week.

Target: NYC tastemakers and fashion press/media outlets catering to Millennial men and women inspired by street & lifestyle culture communities.

Strategy: Supervised backstage production logistics with Master Stylist/Creative Director Adam Moreno and his style team. Secured Oribe product placement and VIP gifting sponsorship by Inglot Cosmetics, Ocóo Beauty Water, Pureology and Redken. Press/fashion junket brought together over 700 guests in attendance.

Insights: Attendee’s were engaged by a theatrical model role play fueled by a live tweet up session. The event generated 8.3% in new service appointment bookings and client growth for FS Charlie brand sponsor during 15Q1.