d.brand Men’s AW13 Collection | Preview & Grooming Press Event
Overview: Cultivated men’s grooming event focused on promoting brand visibility and product sales.
Target: Invited 21-40 male lifestyle influencers to experience a day with Swedish clothier d.brand.
Strategy: Worked with d.brand PR Director & CEO to produce a mixer for 150 male bloggers/media outlets.
• Provided male guests hair styling and consultation.
• Gifting partnerships with Menaji Skincare and Redken For Men.
• Liquor sponsorship: Absolute Vodka and beverages by Bai5 Antioxidant.
• Managed catering, talent showcase and secured Rare team “d.brand” style uniforms.
Insights: Today’s man want a proper skin and haircare regimen.
• Rare’s male client base grew by 23% with the signature “Zoom Groom” service.